Marketing Manager
O*NET-SOC: 11-2021.00
Plans, directs, or coordinates marketing policies and programs, including determining the demand for products and services, identifying potential customers, and developing pricing strategies. Oversees product development and monitors trends.
About this Role
Marketing managers plan, execute, and optimize campaigns that promote products or services across channels like search, social media, email, and events. They typically start the day by reviewing dashboards in tools such as Google Analytics, ad platforms, or CRM systems, checking key metrics like conversions, click-through rates, and cost per acquisition for active campaigns. Based on performance, they decide whether to shift budget between channels, pause underperforming ads, test new audiences, or iterate on messaging and creative. Much of the day involves coordinating with content creators, designers, sales teams, and external agencies to ensure campaigns stay on brief, on brand, and on schedule.
A Day in the Life
9:00 AM
Check dashboards and KPIs
Log into analytics and ad platforms, review performance for active campaigns, and flag any issues or notable trends.
9:30 AM
Prioritize tasks and update board
Review the project management board, adjust deadlines, and assign or reassign tasks based on launches, content needs, and performance.
10:30 AM
Run team standup or sync
Meet with content, design, and performance specialists to share updates, remove blockers, and align on messaging and deliverables.
12:00 PM
Lunch and market scan
Take a break to eat while skimming competitor campaigns, industry news, or trend reports that might inform future ideas.
1:00 PM
Work on briefs and reviews
Draft or refine creative briefs, review ad copy, emails, and visuals, and provide clear feedback tied to objectives and audience insights.
3:00 PM
Coordinate with sales or product
Join a meeting with sales or product leaders to align on launch timelines, target segments, and key messages that campaigns must support.
4:30 PM
Optimize and schedule campaigns
Adjust budgets and bids, set up A/B tests, schedule emails or posts, and document changes so tomorrow’s performance can be interpreted accurately.
Tools & Technologies
Databases & Data Tools
- SQL
- Amazon Redshift
- AWS
- Microsoft Access
- Microsoft SQL Server
Database Systems
- Apache Cassandra
- Apache Hadoop
- Apache Hive
- Elasticsearch
- NoSQL
Development Tools
- C
- Microsoft Azure
- Microsoft Visual Basic
- Microsoft Visual Basic for Applications VBA
- Ruby
Web Development
- CSS
- HTML
- JavaScript
- PHP
- Drupal
Graphics & Design
- Adobe Creative Cloud software
- Adobe Illustrator
- Adobe Photoshop
- Canva
- JamBoard
Analytics & Science
- IBM SPSS Statistics
- SAS
- The MathWorks MATLAB
- Lyris HQ Web-Analytics Solution
- Minitab
Salary Details
Certifications, Training & Memberships
Recommended
Professional Certified Marketer (PCM)
American Marketing Association
Covers marketing strategy, research, analytics, and implementation, providing a broad validation of marketing management skills.
Google Analytics certification
Demonstrates ability to implement and interpret Google Analytics data to measure and optimize digital marketing performance.
Helpful
HubSpot Inbound Marketing certification
HubSpot
Focuses on inbound methodology, content marketing, lead nurturing, and automation using CRM and marketing tools.
Professional Memberships
CIM qualifications or membership
Chartered Institute of Marketing
Offers structured qualifications and a professional network for marketers, emphasizing strategic and digital marketing capabilities.
Work Environment
- Remote Work
- Hybrid (Remote + Office)
- Work Setting
- Traditional office / indoor
- Physical Activity
- Mostly sedentary
- Social Interaction
- Highly collaborative — frequent team interaction
- Schedule
- Extended hours common
Your Skills & Attributes
Skills & Competencies Matches (47)
- PersuasionGood Match
- Judgment and Decision MakingGood Match
- NegotiationGood Match
- Complex Problem SolvingGood Match
- CoordinationGood Match
Frequently Asked Questions
Is Marketing Manager a good career?
Marketing Manager can be a rewarding career choice. Based on current data, the median salary is $100K and job outlook is growing (6% projected growth). Whether it's a good fit depends on your skills, interests, and values — take our quiz to find out how well you match.
What degree do you need to become a Marketing Manager?
The typical education requirement for a Marketing Manager is a Bachelor's Degree. However, requirements can vary by employer and specialization. Some professionals enter the field with alternative credentials or relevant work experience.
How long does it take to become a Marketing Manager?
Becoming a Marketing Manager typically requires about 4 years of undergraduate study. Additional time may be needed for certifications, internships, or on-the-job training depending on the specific role and employer requirements.
What is the work-life balance like for a Marketing Manager?
The work-life balance for a Marketing Manager is moderate, with some periods requiring extended hours or flexibility. Individual experiences vary based on employer, specialization, seniority level, and geographic location.
What is the job outlook for Marketing Manager?
The job outlook for Marketing Manager is growing. Employment is projected to grow by 6% over the coming decade. Labor market conditions can vary by region and specialization.